Mail Service Provider (MSP) - Full-Service Mailers
As a Full Service Mail Service Provider - (MSP) we offers a variety of solutions to prepare and present full-service presort mail with the best postal discounts available.
Advantages of using a MSP to prepare your mailings:
o The best commercial prices and the largest discounts available
o The elimination of annual permit fees
o “Mail Anywhere” utilizing a single permit at multiple business mail entry sites
o No cost address correction
o Provide/manage your address list
o Print and/or presort your mailing
o Enter your mailing with the greatest discounts available to BMEU
o Manage mailing feedback, such as ACS data
o Monitor mail quality reports
Compliment successl marketing campaigns using direct mail. The Marketing Sherpa study found that 79% of more than 1000 marketing professionals consider direct mail to be Very Effective Marketing. It helps deepen customer loyalty and increase front-of-mind awareness for a company and its brand.
Let us help with your next Direct Mail Marketing project!
We're experts at creating and working with successful direct mail materials, production timelines, mailing list curation, and efficient, effective distribution. We can manage your direct mail project every step of the way.
Whatever the goal, we'll help you get the word out and succeed.
Personalizing occurs when each of the printed pieces includes the name of the person who's receiving it.
Instead of saying "Dear Occupant" or "Dear Sir or Madam," the mailer would say, “Hi Tom, here's a special offer for you!"
Personalization provides a stronger connection of the mail piece to the recipient.
It's amazing how seeing your name in print can raise the level of curiosity you have about the contents of a mail piece.
Your customers and prospects will have the same reaction when they receive a mail piece that has been personalized using variable data printing.
Variable data printing enables you to be more intentional about your marketing strategy by providing a way to personalize any printed piece.
We would be happy to partner with you in exploring the world of variable data printing.
Keeping your mailing list organized and up-to-date can be challenging. Let us manage and maintain it for you.
We'll store your customer data securely in our database—updating it, weeding out bad addresses, and ensuring its accuracy every time. Our database management solution is designed to optimize delivery and ensure the best rate possible for all your mailings. It also makes it easy to personalize your materials and target your mailings based on predefined criteria.
So before you try to go it alone with your mailings, give us a call. We're here to help.
CASS is a USPS acronym for Coding Accuracy Support System. The term CASS is widely used by the USPS when they refer to the verification status of an address list.
In order for an address list to receive CASS certification, it must be checked against the USPS Address Matching System (AMS) CD-ROM, and the 11-digit delivery point ZIP code and corresponding barcode must be added.
Only addresses with the delivery point ZIP code and barcode are eligible for "automation" standard mailing rates.
A mailing list must undergo address verification every six months (every three months for carrier route mailings) and is particularly important to mailers because of the difference between the "automation" and "non-automation" mailing rates, which is about $.05 per piece.
For a 10,000 piece mailing, CASS certification of the address list could save the mailer approximately $500.
Our mailing services department uses the latest CASS certification technology (in-house) to help our customers keep the cost of their mailings as low as possible and to ensure a high percentage of delivery success.
Personalization can play a key role in the success of your direct mail marketing campaigns. Even something as simple as a personalized headline or greeting can have a significant impact on response. That's where our state-of-the-art inkjet address service comes into play.
Once we print your mailer, we can personalize it as we address it, all in one easy step. Our equipment can even add a personalized or static headline or ad line anywhere on the mailer at the same time it's applying the address.
We can even barcode and live stamp your pieces as they're being addressed, saving time and ensuring better accuracy.
Our equipment can print on virtually any surface, including coated papers designed to withstand the wear-and-tear of automated Postal Service sorting equipment. It's just one of the many services our mailing department provides to ensure better results for you.
Whether a simple, one-page sales letter in an envelope or a multi-piece marketing kit (letter, several brochures, training CD, reply form, etc.), our printing firm can put it all together for you accurately and fast.
Our high-speed intelligent mail inserters allow us to handle very large mailings. We've also perfected a fast and accurate method of hand insertion for those projects which cannot be done by machine.
Tabs, sometimes called wafer seals, are a USPS requirement that must be applied to all self-mailers.
Tabs prevent the open edge of your mailer from jamming the Postal Service's high-speed processing equipment.
Our mailing services department can apply one, two or three tabs easily as part of our inline mail processing capabilities. Choose frosted or white , tabs to complement the design of your mailing piece.
Flexibility, accuracy, timeliness, and data security are all critical considerations you look for when deciding on the company to processes important documents such as:
Invoices, Bills and Statements
Application of 2-D barcodes for selective folding and inserting Postal sorting and application of the intelligent mail barcode for optimum postage discounts and mail tracking.